I’m Alex. I own NC AI Services. If I built it, I stand behind it.

You deal directly with me: I scope it, build it, and answer for it. Automation handles the repetitive parts, and I supervise it.

Alex, owner of NC AI Services, standing in front of the mural at 6th and Evans in Morehead City, NC
Quick answers

Short answers, before the detail

Who will I actually be working with?

Me, Alex, the owner. I design and build your system, answer your calls, and stay responsible for it after launch.

Why does this business exist?

Big companies have the tech power to win customers; small ones usually don't. I spent years building that power for a global corporation, and now I put it to work for Eastern NC businesses so they can compete.

Who does the physical production work?

I design it. Print, vinyl, and apparel are produced by trusted local shops, and you keep one point of contact: me.

Why this exists

Big companies have whole departments for the things that win customers. Someone keeps the website sharp, someone answers every inquiry within minutes, and someone automates the busywork. A mom-and-pop shop has the owner, a phone, and not enough hours in the day.

That gap has nothing to do with who does better work. It comes down to resources: the big players have the tech power, and the small ones don’t.

I spent years building that kind of power inside a global corporation, and I’m good at it. Now I’d rather put it to work for the businesses that need it most: family-run shops, contractors, marinas, manufacturers, and the tourism businesses that make Eastern North Carolina what it is.

Give a small business the same tools a big one takes for granted, set up for how it actually runs, and it can compete on what it’s always been good at.

What you can expect

  • Direct accountability. The person you talk to is the person who builds it: me.
  • Local availability. I’m based in Morehead City. Carteret, Craven, Onslow, Jones, Lenoir, New Hanover, Brunswick, and Pender counties are all within a normal day’s drive for on-site work.
  • Straight answers. If the fix is something you can do yourself, or don’t need at all, I’ll tell you.
  • A person in charge. Automation handles repetitive work. You approve anything that affects a customer, and I supervise it.
  • Ownership. You own the website I build, and every account registered in your name stays yours. If you cancel, the website comes with you once its original quote is paid off.
  • Trusted local production partners for print, vinyl, signage, and apparel.

Background

I’ve spent more than ten years in IT and cyber defense. I started on the repair bench in Morehead City, then ran IT for a Crystal Coast marina, then became a senior security consultant at a global managed-security provider, advising large enterprise clients from the C-suite down.

At the world’s largest convenience-store chain, I took over a cyber defense program that was a burning hole in the ground. The documentation was gone, no policies existed, the team was empty, and much of the environment was whitelisted problems. I wrote the policies and procedures, handled every incident myself at first, and hired the team: five engineers and 25 to 30 analysts over time. It was my program to build.

I built the in-house Security Operations Center, which handled about 3,000 alerts a month and saved the company $1.8 million a year. Then I automated it. Using SOAR tools and my own Python and Bash scripts, analysis time dropped from about an hour to five minutes, and roughly 95% of manual triage went away. That automation won us sandboxing competitions, and we were recognized for advanced use of threat intelligence: tracing attacks back to first contact and tracking the actors behind them.

What that means for you

Small businesses get the same approach I used there, at your scale. First I find what’s actually broken. Then I write down how it should work. Then I automate the repetitive part, so your people can spend their time on customers.

It also means security-conscious setup: access limited to what the job needs, customer data handled carefully, and nothing wired together that I can’t explain to you.

What I work on

  • Presence — websites, Google Business Profile, local and AI-search visibility, listings cleanup.
  • Reputation — review-request systems, social content, brand identity, vehicle and signage design.
  • Pipeline — missed-call text-back, inquiry intake and routing, booking and estimate follow-up, CRM automation.
  • AI consulting and staff training for teams that want to use these tools well, without the hype.
Real work

Client work

Client work

Tide & True Plants of the Crystal Coast

Original problem
Terry Wade sold in person at local farmers markets on word of mouth, with no website or social profiles — nothing for a customer to find between market days — and inquiries that waited while he was working a market stand.
What was implemented
Social profiles and a Google Business Profile so customers can find and follow the business, AI tools for day-to-day operations, coaching on the prompts Terry uses in his own workflows, and an automated email-reply flow for inquiries.
Human role
Alex set up the profiles, chose and configured the tools, and coached Terry on using them. Terry runs the business and decides what goes out.
Automation role
The email-reply flow acknowledges inquiries that arrive while Terry is away from a desk, so they don’t sit unanswered.
Verified result
No measured before-and-after numbers yet. We list what was implemented rather than estimate a result.
Limitations
No before-and-after measurements were taken, so this shows what was built, not a measured change in sales or inquiries.
“Alex is great. He offers great services. He has helped me with a few AI tools to help smooth out my business processes and has helped my business marketing with setting up social profiles and Google business profiles. He continues to be there when I need help and responds in a timely manner.”
— Terry Wade, Tide & True Plants of the Crystal Coast (Google review)
Illustrative scenarios

What this could look like for you

These show the kind of system I build. They are not reports of specific client results, and actual results vary by business.

Illustrative scenario

Small service company, owner often on job sites

Original problem
New inquiries wait for hours because the owner is the only one handling them, and competitors book the same jobs first.
What was implemented
Inquiry intake that captures form and text submissions, sorts emergencies from routine requests, sends the customer an acknowledgment, and flags urgent ones to the owner’s phone.
Human role
The owner decides what counts as urgent, approves the acknowledgment wording, and handles every customer conversation.
Automation role
Captures, sorts, acknowledges, and notifies — nothing is quoted or promised automatically.
Illustrative scenario

Marine parts and service dealer

Original problem
The shop shows up in a plain Google search but is rarely mentioned when a boater asks an AI assistant who does outboard repair nearby.
What was implemented
Clean schema markup, a corrected and complete Google Business Profile, consistent name, address, and phone across directories, and service pages written to answer the questions boaters actually ask.
Human role
I audit the listings and write the content with the owner’s input; the owner confirms every service and detail.
Automation role
Monitoring flags listing changes and tracks whether AI tools mention the business over time.
What clients say

Google reviews, unedited.

Google reviews, quoted word for word. Carteret Tech is our parent company — same owner, same work.

Within a few days they had a prototype site for me to look at. Not only did they make it a seamless process. They handed all the technical details. And even hosted my site. My Traffic on my website has went up leaps and bounds and I have customers calling all the time saying that they found me on my website and how great the website looks.

Philip Deitz

Website Design & Hosting Client

Google review · NC AI Services

Carteret Tech came through for us in a big way when our hotel's WiFi system started experiencing issues... Thanks to Carteret Tech's expertise and attention to detail, our hotel's WiFi is now more reliable and faster than ever.

Robert Allen

Hospitality — Network & IT Support

Google review · Carteret Tech (parent company)

Our property was a tech disaster zone until Carteret Tech came to the rescue... Honestly, we can't sing Carteret Tech's praises enough.

Shannon Jones

Hospitality — Network & IT Support

Google review · Carteret Tech (parent company)

He's like a dog with a bone, he'll get it right now matter what it takes. It's great to know there's someone with his skills to call, rather than talking to someone you don't know in a foreign country where trust is marginal. Thanks for the help.

Dave Inscoe

IT & Computer Support Client

Google review · Carteret Tech (parent company)

I was so pleased with Xander of Carteret Tech who helped me with the issue I had with my MacBook Pro not opening downloads. Xander is quite personable and very competent. Highly recommend.

Mary Barbera

Computer Support Client

Google review · Carteret Tech (parent company)

Work directly with me.

A 10-minute request. A personally reviewed answer within one business day. Free, and nothing to buy.