What a Cedar Point trades report actually tracks
For a marine or trades business out here the useful numbers are short. How many calls came in. Which county they came from. What the caller was searching when they found you. Which of your services they asked about. That's a page. It isn't traffic, or impressions, or a bounce rate, because none of those tell you whether to send the truck west across the river tomorrow. We split the report by service line as well, since a yard's storage inquiries and its repair inquiries behave nothing alike and averaging them hides both. A contractor gets the same treatment: the terms that bring dock and bulkhead work look nothing like the ones that bring roofs. Separate the lines and you can see which one is growing, which is the whole point of the exercise.