Lettering that reads at US-70 speed
Most people who ever see your truck see it from another vehicle doing highway speed on US-70. That is a different design problem from a logo somebody studies on a screen. At that distance and that pace a person takes in about three things — what you do, your name, a phone number — and only if the letters are tall enough and the contrast hard enough to survive glare off a windscreen. Thin scripts disappear. Gradients turn to mud. A web address in small type is decoration. So the vehicle gets built around one plain trade word, one name, one number, sized to be caught in a glance, with the detail work saved for the panel somebody reads once the truck is parked in a yard. If it cannot be read at speed on this road, it is not working where it spends its day.