Why a Cove City referral needs somewhere to land
Word of mouth here is strong and it is also capped. The recommendation gets made across a fence line or in a parking lot, and it goes to somebody the recommender already knows, which means a small circle keeps trading the same handful of names. That works until you need work from outside the circle. The person a satisfied customer told last month is not the problem. The problem is the person two roads over who has heard your name once and goes looking to see whether it is real, finds nothing, and quietly stops there — and you never learn it happened. A card handed over at the end of a job is the cheapest way to move a private opinion into a public one. In this town that record barely exists yet, which is exactly why starting it early compounds.