Sign legibility along US-17 and NC-24
Most of Jacksonville's commercial frontage sits on roads people drive at speed, in a truck, sorting through a wall of competing signs. A newcomer has no idea what your business does, so the sign has to make the introduction itself: the name, the trade, nothing else, in a weight that reads at distance. That rules out thin script, low-contrast color pairs, and any mark with fine detail that turns to a smudge past forty feet. It applies just as hard to your wrap, because a wrapped truck parked outside a job in base housing is the most-seen advertisement a small operation here owns. The test is one you can run yourself this afternoon. Drive past your own sign at the posted speed. If you cannot read the trade off it, neither can the family that pulled into Jacksonville last weekend.