Who is outspending you in Onslow while Maysville stays quiet
On the Onslow side you are up against operators with real ad budgets and somebody paid to watch them. On the Jones side there is frequently nobody bidding at all. Those two facts ought to produce completely different decisions, and without numbers you will treat both markets identically. The monthly read pulls them apart. It shows which terms brought calls from the Jacksonville and base-adjacent direction, where you are holding position against a franchise and where you are being buried, and whether the rural Jones searches — low volume, almost no competition — are quietly delivering better customers per inquiry. That comparison is the most useful thing a Maysville owner can have in hand. It tells you whether to keep fighting for the crowded western Onslow terms or to take the whole rural side of the county that nobody else is even asking for.