Tour exits and event nights on the New Bern calendar
The review you want comes from a person having a good day, and in New Bern good days cluster. A tour lets out and a group walks straight into the shops and dining rooms nearby. An event night fills a taproom with people who already decided to enjoy themselves. Warm weekend afternoons pack the historic blocks with visitors who will be gone by Sunday evening. Those are your windows. Miss them, and the same customer four days later at home will never think about your business again. So the printed pieces have to be sitting out before the wave arrives, not ordered after a good weekend makes you wish you had them. We plan production against the New Bern season instead of reacting to it, which mostly means the cards are on the tables by spring.