Month one of measurement in Pink Hill
The first report is short because there is not much to report yet. It answers three things: how many people searched for what you do near Pink Hill, how many of them saw you, and how many called. In a market this quiet those numbers start low enough to be uncomfortable, and that is the point — you finally have a floor to measure from instead of a feeling. We also write down where calls came from before anything changed, so that when the phone picks up in month four you can tell whether it was the new site or just a good stretch of weather. None of it requires a login. It is one page, in the mail or the inbox, in the same language you would use at the kitchen table.