What a Pink Hill farm truck goes through
A work truck here lives outside, on dirt lanes, in field dust and hog-house air, and it gets pressure-washed hard and often. That is a different design problem than a truck that sits on pavement. Thin lettering fills with grit and stops reading. Cheap vinyl chalks in one summer of open-field sun and lifts at the edges after the third wash. Gradients and small marks disappear at the distance somebody actually sees you — across a field, or passing on a two-lane. So we build the identity heavy and simple: one bold mark, high contrast, a phone number sized to be read from another vehicle, cast vinyl rather than the cheap calendared stock. It should still be legible after four seasons of exactly the treatment a Pink Hill truck gets, because you are not rewrapping it.