Your truck on the NC-258 run into Richlands
A work truck in Richlands spends its day on two-lane road between town and the farms, then on the connector runs toward Jacksonville, and it gets seen at highway speed by people who will never open your website. That is the real design brief. Lettering has to read from a following car in one glance — name, trade, phone, and nothing else fighting for the space. Thin script and a logo built for a laptop screen turn to mush at that distance. We size the type for the road you actually drive, keep the contrast high enough to hold up in low winter sun coming across open fields, and put the same mark on the trailer, because the trailer is what sits at the curb of a new build all day while the truck is somewhere else.