Shallotte, not Charlotte: spelling the town for a machine
The town was first written as Charlotte, and the spelling only drifted to match the way people said it. That history still causes trouble. Wikipedia carries a note at the top of the Shallotte page telling readers not to confuse it with the much larger city in the Piedmont, and a spoken question to a phone assistant can slip the same way. You cannot fix how a stranger pronounces the name, but you can make sure every place your business is listed spells it identically, uses the 28470 ZIP code, and names Brunswick County beside it. When the name, address, and county agree everywhere, search tools stop guessing and start matching. When they disagree, your business gets quietly blended into results for a city you have never served.