What salt and sun do to a sign in Sneads Ferry
Anything you print here lives in about the worst conditions a graphic can face. Salt haze off the New River estuary sits on a sign day and night, summer sun bleaches whatever faces south, and anything on a dock takes spray and then gets washed down with a hose. Boat lettering and truck door graphics get scrubbed by hand. Cheap ink chalks in a single season, and a thin typeface starts coming apart before the second. So the specification decides more than the sketch does. Marine-grade laminate on anything within sight of the water. Colors picked because they still read after they have shifted a shade. Heavy strokes and hard contrast, since a mark that only looks sharp on a screen turns into a smudge on a wet cooler lid. The test is whether it still looks deliberate in the third summer, after nothing but a rinse.