Two Sneads Ferry customers who never meet
Your wholesale side runs on relationships. A buyer knows your name, calls your cell, asks what you have, and settles a price in ninety seconds. None of that should change and none of it needs a website. Your other side is a family from three states away who found this town on a phone somewhere back on the highway and has never spoken to a soul here. They want a price on the sign, an open sign that is telling the truth, and some way to be told when you have shrimp. Most operations on this waterfront serve both and run both through one phone, answered by whoever is closest to it. That is exactly where the loss happens — the buyer call going to voicemail while somebody explains parking to a tourist, and the tourist leaving because nobody could break away from the buyer.