A Swansboro shop with a bag and a card in it
Take a boutique in the historic district on a July afternoon. Forty people come through, most of them here for the first time, and the person at the register is not going to ask any of them for a review because there is a line to the door. So the ask goes in the bag instead. A card printed on stock that survives a wet cooler bag and a beach towel, carrying a code that opens straight onto your write-a-review page rather than your homepage, which is where these asks normally die. The destination behind that code is ours to change without reprinting, so in October the same box points at a winter-hours page instead. One print run doing two jobs, and the only staff step is dropping it in the bag on the way out.