Reputation Do they trust what they find?
Service / One-timeBrand Refresh
One-time Starting at $400
Your brand looks dated, but customers already recognize it — starting over would throw that away. A refresh modernizes it without losing recognition: logo refinement, a color and type update, and a refreshed brand guide.
Short answers, before the detail
What's the difference between a refresh and a full rebuild?
A refresh keeps what's already recognizable about your brand and modernizes the rest — color, type, and consistency — instead of starting from a blank page. It's less work, and priced accordingly.
How long does a refresh take?
Typically 1–2 weeks, since much of the existing brand foundation carries over instead of being built from zero.
What's included
Logo refinement
Cleaning up and modernizing the existing mark without losing what customers already recognize.
Color & type update
A refreshed palette and typography that feels current without breaking continuity with your existing materials.
Refreshed brand guide
An updated reference document for anyone producing materials on your behalf going forward.
Built to last
A refresh designed to hold up for years, not something that needs revisiting again next season.
Existing asset review
A look at your current materials to flag what needs updating first once the refresh is complete.
Revision rounds included
Enough rounds to land on a version that feels right before it goes into production anywhere.
What's not included
- A from-scratch logo and identity build — that is the separate Logo & Brand Identity service
- Work outside the written proposal — quoted separately before it starts
Pricing
Who does what
Human oversight
Alex scopes and builds it, and reviews anything automated before it goes live. You approve anything customer-facing.
Who owns what
Once the project is paid in full, the files and work made for you are yours.
Who this is for
Established Eastern NC businesses with a brand that already has recognition but looks dated — an old logo, inconsistent colors, materials that don't match anymore.
If you like your logo and just need everything built cleanly around it — palette, type, guidelines — this is the right scope, not a from-scratch identity build.
Frequently asked questions
What's the difference between a refresh and a full rebuild?
A refresh keeps what's already recognizable about your brand and modernizes the rest — color, type, and consistency — instead of starting from a blank page. It's less work, and priced accordingly.
Will my customers notice the change?
They'll notice it looks sharper, not that it changed. The goal is evolution, not a rebrand that confuses people who already recognize your business.
What if my logo itself needs to change, not just the system around it?
If the logo mark itself needs significant rework, that starts to overlap with a full Logo & Brand Identity engagement — we'll tell you honestly which one actually fits during the discovery call.
How long does a refresh take?
Typically 1–2 weeks, since much of the existing brand foundation carries over instead of being built from zero.
Do I get an updated guidelines document?
Yes — a refreshed brand guide is included, so vendors and printers have the current standard on hand going forward.
Related services
The terms on this page, explained
No jargon test. If any of this is unfamiliar, here is what it actually means — written for the person paying for the work, not the person selling it.
Brand equity
The commercial value of being known and trusted — the reason a customer calls you instead of the cheaper unknown option. It is the asset you put at risk when you change a name or logo people already recognize.
Brand refresh
Modernizing an existing identity — cleaning up the logo, tightening the palette, fixing the type — while keeping what customers already recognize. Distinct from a rebrand, which deliberately discards that recognition.
Ready to modernize without starting over? Start with a free Market Leak Check.
Prefer to talk it through first? Book a consultation.