Logo & Brand Identity
Starting at $800 one-time
A full brand system — not just a logo file — built to hold up wherever your business shows up: your website, your Google profile, your work truck, your crew's shirts.
Short answers, before the detail
What's included in a logo and brand identity package?
A full identity system — logo, palette, typography, and a guidelines document — in every format needed for web, print, embroidery, and vinyl.
How long does this take?
Typically 1–3 weeks. A logo-only engagement runs about a week with two revision rounds; a full identity system with guidelines takes 2–3 weeks.
Why isn't the price a flat fee?
$800–$1,500 depending on scope — a logo-only project sits at the low end, a full identity system with brand guidelines and multiple format deliverables sits at the high end. You'll know which applies to you after the discovery call, before any work starts.
What's included
Primary logo + variations
Horizontal, stacked, and icon-only versions, so the mark works in a header, on a truck door, or as a small favicon.
Full color palette
Hex, RGB, and CMYK values provided for print and digital, so colors match everywhere from your website to your business cards.
Typography selection
A usage hierarchy defined for headings, body text, and signage, so type stays consistent across every touchpoint.
Brand guidelines document
Hand it to any vendor, printer, or installer and they'll know exactly what to do.
Every file format needed
SVG, PNG, PDF, and print-ready AI files — nothing missing when a new use case comes up.
Light and dark variants
Built to work on any background, from a white invoice to a dark truck wrap.
Pricing
Who this is for
Eastern NC owner-operators who need an identity that looks credible everywhere the business shows up — the website, the Google profile, the truck, the crew's shirts.
This is a full system, not a logo file. If you already have a logo you like and just need the rest built around it, Brand Refresh is the better fit.
Frequently asked questions
What's included in a logo and brand identity package?
A full identity system — logo, palette, typography, and a guidelines document — in every format needed for web, print, embroidery, and vinyl.
How long does this take?
Typically 1–3 weeks. A logo-only engagement runs about a week with two revision rounds; a full identity system with guidelines takes 2–3 weeks.
What if I already have a logo I like but need the rest of the system?
That's a Brand Refresh engagement, not a from-scratch build — it's priced separately ($400–$900) since it's less work than starting from zero.
Do you design for both digital and physical use — vehicle wraps, embroidery?
Yes — that's the point of a full identity system over a logo-only file. Every deliverable is built to hold up at truck-door scale and favicon scale without a redesign.
Why isn't the price a flat fee?
$800–$1,500 depending on scope — a logo-only project sits at the low end, a full identity system with brand guidelines and multiple format deliverables sits at the high end. You'll know which applies to you after the discovery call, before any work starts.
Related services
The terms on this page, explained
No jargon test. If any of this is unfamiliar, here is what it actually means — written for the person paying for the work, not the person selling it.
Brand guidelines
The document specifying exactly how your identity gets used — color values, clear space, minimum sizes, and what not to do. It is what keeps a sign shop, a printer, and a web developer producing the same brand without you refereeing.
Brand identity
The complete visual and verbal system that makes your business recognizable — logo, colors, type, photography, and tone of voice working together. The logo is one component of it, not the whole thing.
Color palette
The defined set of colors your brand uses, with exact values for screen and for print. A real palette includes neutrals and a rule for which color does what — not just three colors somebody liked.
Favicon
The tiny icon shown on a browser tab and in bookmarks. It has to read clearly at 16 pixels, which almost always means a simplified mark rather than your full logo shrunk down.
Logo variant
An alternate arrangement of your logo built for a specific space — stacked, horizontal, icon-only, single-color, reversed. You need all of them, because a logo designed for a website header will not survive being embroidered on a hat.
Pantone / PMS matching
Specifying a color as a pre-mixed standardized ink rather than a blend of process inks. It is how a logo stays the same color across a vehicle wrap, a printed brochure, and an embroidered shirt made by three different vendors.
Typography pairing
Choosing a small set of typefaces that work together — typically one for headlines and one for body text. Two well-chosen faces used consistently read as more professional than six used freely.
Vector vs. raster artwork
Vector art is defined by mathematical paths and scales to any size cleanly; raster art is a fixed grid of pixels that turns soft or blocky when enlarged. Your logo must exist as vector, or every sign and wrap will be a compromise.
Wordmark vs. logomark
A wordmark is your name set as the logo; a logomark is the symbol that works without the name. New businesses need the wordmark doing the heavy lifting, because a symbol only carries meaning once people already know you.