Supporting work Helps Presence, Reputation, and Pipeline work — not one of them on its own.
Service / Campaign setup · print separatePrint-to-Online Campaign Design
One-time Starting at $500
Printed pieces on trucks, counters, and mailers with no way to tell which one brought in a customer. We design a campaign of printed materials that link to something online, where each placement carries its own tracked QR code — so scans and conversions can be compared per channel against one objective.
Short answers, before the detail
What makes this different from buying the pieces separately?
A campaign design ties the printed materials, the placements, the tracking tags, and the reporting together around one measurable outcome, instead of each piece being scoped and designed independently without a shared goal.
How long does a campaign take to design?
Typically 2–3 weeks, covering objective definition, a unified design session, build and vendor coordination, a mid-campaign review, and a close report.
Do you handle the physical production too?
Design and strategy are included; print is coordinated with local vendors and billed separately — that cost is not part of the campaign setup fee.
What's included
Full campaign strategy
One measurable goal defined upfront, with every piece of the campaign designed to serve it.
QR + landing page build
Dynamic codes and purpose-built landing pages designed specifically for the campaign.
Printed materials coordination
Decals, cards, or display pieces designed and coordinated with local production partners.
Performance reporting
Scan and conversion data tied back to the campaign goal, so you know what actually happened.
Single point of contact
One vendor coordinating every piece, instead of managing a printer, a web developer, and an analytics setup separately.
Post-campaign summary
A clear readout of what worked, what didn't, and what to change for the next one.
What's not included
- Printing — coordinated with local vendors and billed separately
- Work outside the written proposal — quoted separately before it starts
Pricing
Who does what
Human oversight
Alex scopes and builds it, and reviews anything automated before it goes live. You approve anything customer-facing.
Who owns what
Once the project is paid in full, the files and work made for you are yours.
Who this is for
Businesses running a specific push — a seasonal promotion, a new location launch, a review-generation drive — that want every physical and digital piece pulling toward the same measurable goal.
This is the full-system version of print-to-online work (printed materials that link to something online). If you only need one piece — QR codes, or landing pages, or display units — those are scoped and priced individually.
Frequently asked questions
What makes this different from buying the pieces separately?
A campaign design ties the printed materials, the placements, the tracking tags, and the reporting together around one measurable outcome, instead of each piece being scoped and designed independently without a shared goal.
What counts as a measurable outcome?
Whatever matters to the campaign — bookings from a seasonal promotion, reviews collected after a service launch, foot traffic to an event. We define it together before design starts.
What does "per-placement attribution" mean?
Every physical placement in the campaign gets its own unique tracked QR code, so scan and conversion data can be attributed to that specific channel — a vehicle decal and a counter card get compared on their own performance, not lumped together.
How long does a campaign take to design?
Typically 2–3 weeks, covering objective definition, a unified design session, build and vendor coordination, a mid-campaign review, and a close report.
Do you handle the physical production too?
Design and strategy are included; print is coordinated with local vendors and billed separately — that cost is not part of the campaign setup fee.
Related services
The terms on this page, explained
No jargon test. If any of this is unfamiliar, here is what it actually means — written for the person paying for the work, not the person selling it.
Campaign tracking
Tagging each code, link, or placement so your analytics can tell them apart. Without distinct tags there is no way to know which placement earned its cost.
Phygital
Deliberately connecting a physical touchpoint — a counter, a truck door, a packing slip — to a measurable digital action, and treating the pair as one system. The point is not the QR code; it is that a real-world moment now produces data you can act on.
Physical-to-digital attribution
Tracing an online action back to the specific physical item that caused it — this truck, that counter card, this trade show banner. It is how printed material finally gets held to the same standard as digital advertising.
Static QR code
A QR code with the destination encoded directly in the printed pattern. Free and permanent — it can still be measured if the URL it carries is tagged, but it can never be pointed somewhere else once printed.
Ready for a campaign with every piece pulling the same direction? Start with a free Market Leak Check.
Prefer to talk it through first? Book a consultation.