Phygital Campaign Design
Starting at $500 one-time
Multi-touchpoint campaign where each physical placement carries a unique tracked QR — per-channel attribution of scans and conversions against one campaign objective.
Short answers, before the detail
What makes this different from buying the pieces separately?
A campaign design ties the printed materials, the placements, the tracking tags, and the reporting together around one measurable outcome, instead of each piece being scoped and designed independently without a shared goal.
How long does a campaign take to design?
Typically 2–3 weeks, covering objective definition, a unified design session, build and vendor coordination, a mid-campaign review, and a close report.
Do you handle the physical production too?
Design and strategy are included; print is coordinated with local vendors and billed separately — that cost is not part of the campaign setup fee.
What's included
Full campaign strategy
One measurable goal defined upfront, with every piece of the campaign designed to serve it.
QR + landing page build
Dynamic codes and purpose-built landing pages designed specifically for the campaign.
Printed materials coordination
Decals, cards, or display pieces designed and coordinated with local production partners.
Performance reporting
Scan and conversion data tied back to the campaign goal, so you know what actually happened.
Single point of contact
One vendor coordinating every piece, instead of managing a printer, a web developer, and an analytics setup separately.
Post-campaign summary
A clear readout of what worked, what didn't, and what to change for the next one.
Pricing
Who this is for
Businesses running a specific push — a seasonal promotion, a new location launch, a review-generation drive — that want every physical and digital piece pulling toward the same measurable goal.
This is the full-system version of phygital work. If you only need one piece — QR codes, or landing pages, or display units — those are scoped and priced individually.
Frequently asked questions
What makes this different from buying the pieces separately?
A campaign design ties the printed materials, the placements, the tracking tags, and the reporting together around one measurable outcome, instead of each piece being scoped and designed independently without a shared goal.
What counts as a measurable outcome?
Whatever matters to the campaign — bookings from a seasonal promotion, reviews collected after a service launch, foot traffic to an event. We define it together before design starts.
What does "per-placement attribution" mean?
Every physical placement in the campaign gets its own unique tracked QR code, so scan and conversion data can be attributed to that specific channel — a vehicle decal and a counter card get compared on their own performance, not lumped together.
How long does a campaign take to design?
Typically 2–3 weeks, covering objective definition, a unified design session, build and vendor coordination, a mid-campaign review, and a close report.
Do you handle the physical production too?
Design and strategy are included; print is coordinated with local vendors and billed separately — that cost is not part of the campaign setup fee.
Related services
The terms on this page, explained
No jargon test. If any of this is unfamiliar, here is what it actually means — written for the person paying for the work, not the person selling it.
Campaign tracking
Tagging each code, link, or placement so your analytics can tell them apart. Without distinct tags there is no way to know which placement earned its cost.
Phygital
Deliberately connecting a physical touchpoint — a counter, a truck door, a packing slip — to a measurable digital action, and treating the pair as one system. The point is not the QR code; it is that a real-world moment now produces data you can act on.
Physical-to-digital attribution
Tracing an online action back to the specific physical item that caused it — this truck, that counter card, this trade show banner. It is how printed material finally gets held to the same standard as digital advertising.
Static QR code
A QR code with the destination encoded directly in the printed pattern. Free and permanent — it can still be measured if the URL it carries is tagged, but it can never be pointed somewhere else once printed.