Presence Can the customer find you?
Service / One-timeNAP Consistency Audit & Cleanup
One-time Starting at $200
If your business is listed as three different addresses across Yelp, Apple Maps, and Google — or your old phone number still shows up on Angi — your local rankings are silently taking a hit every day. We find every inconsistency and fix it.
Owner-built, human-supervised, and supported by monitored automation.
5 business days turnaround. Credited in full toward a Google Business Profile or GEO engagement.
Flat price for one location. Businesses that have moved more than twice, or run multiple locations, are quoted after the audit.
Short answers, before the detail
What is a NAP audit?
NAP stands for Name, Address, and Phone — the three data points directories, maps, and AI tools use to verify and display your business. A NAP audit scans all major directories to find where your information is wrong or inconsistent, then corrects each one.
How does NAP inconsistency hurt my rankings?
Google's local algorithm uses citation consistency as a trust signal. When your business appears with different addresses across different directories, Google's confidence in your location data drops — and so do your rankings. AI tools that aggregate local business data compound this by repeating conflicting information.
What the audit and cleanup covers
Full directory scan
We scan 50+ directories including Google, Bing Places, Apple Maps, Yelp, Facebook, Foursquare, Citysearch, Angi, HomeAdvisor, TripAdvisor, and industry-specific platforms used in Eastern NC markets.
Inconsistency mapping
A complete report of every mismatch — wrong addresses, old phone numbers, duplicate listings, closed-business flags, and missing citations that your competitors have and you don't.
Manual correction across all platforms
We claim, verify, and correct each listing by hand. Automated tools miss edge cases and create their own inconsistencies. We do this work manually to ensure every correction sticks.
Duplicate listing suppression
Old listings from previous addresses, former business names, or previous owners are identified and suppressed or merged. Duplicate listings split your citation authority and confuse Google's understanding of your business.
Canonical NAP documentation
You receive a document with your verified canonical NAP — the exact format your name, address, and phone should appear in every future listing, press mention, or directory submission.
Verification report
Before-and-after documentation of every correction made, with platform links. You'll see exactly what was fixed and where — and have a record if inconsistencies reappear from data aggregators.
What's not included
- A later follow-up audit — the initial audit and cleanup is one-time
- Work outside the written proposal — quoted separately before it starts
Pricing
Who does what
Human oversight
Alex scopes and builds it, and reviews anything automated before it goes live. You approve anything customer-facing.
Who owns what
Once the project is paid in full, the files and work made for you are yours.
Who this is for
Any Eastern NC business that has been operating for more than 2–3 years, has moved locations, changed phone numbers, rebranded, or changed ownership. These events all leave citation trails that data aggregators propagate for years.
This shows up often in Carteret County's marine and trades sector — businesses that started out of a garage, moved to a commercial space, and now have six versions of their address floating around the internet. In Craven County, professional services firms that have changed suite numbers or rebranded are especially prone to citation drift.
A NAP audit is also a prerequisite we recommend before starting any GEO or AEO engagement — citation consistency is a foundation layer that makes everything else more effective.
Frequently asked questions
What is a NAP audit?
NAP stands for Name, Address, and Phone — the three data points directories, maps, and AI tools use to verify and display your business. A NAP audit scans all major directories to find where your information is wrong or inconsistent, then corrects each one.
How does NAP inconsistency hurt my rankings?
Google's local algorithm uses citation consistency as a trust signal. When your business appears with different addresses across different directories, Google's confidence in your location data drops — and so do your rankings. AI tools that aggregate local business data compound this by repeating conflicting information.
How many directories do you check?
We audit 50+ directories: Google, Bing Places, Apple Maps, Yelp, Facebook, Foursquare, TripAdvisor, Citysearch, Angi, HomeAdvisor, and dozens of industry-specific and regional directories relevant to your business category.
What if my business moved or changed its phone number?
This is a common NAP problem — old addresses and phone numbers living in dozens of directories years after a move or number change. We track down every instance and correct it. This typically takes 2–4 weeks to fully propagate across platforms.
Is this a one-time fix?
The initial audit and cleanup is one-time. New citations get created automatically by data aggregators, so businesses that move or rebrand benefit from a follow-up audit 12–18 months later. We'll tell you when that makes sense based on what we find.
Related services
The terms on this page, explained
No jargon test. If any of this is unfamiliar, here is what it actually means — written for the person paying for the work, not the person selling it.
Bing Places
Microsoft’s equivalent of Google Business Profile. Small on its own, but it feeds Bing Maps and Copilot — which makes it a cheap way into an AI assistant that a lot of people now use by default at work.
Citation (local SEO)
Any online mention of your business name, address, and phone number — a directory listing, a chamber of commerce page, a supplier’s dealer locator. Volume matters far less than every single one of them agreeing.
Data aggregator
A company that collects business listing data and syndicates it out to hundreds of directories, apps, and GPS systems. Correcting information at the aggregator fixes it in many places at once; fixing one directory at a time does not stick.
Entity resolution
The process a search engine uses to decide that “Joe’s Marine,” “Joes Marine Service LLC,” and a phone number listed on three different directories all refer to the same business. It produces a confidence score, and inconsistent details are what drive that score down.
NAP consistency
Having your Name, Address, and Phone number written identically everywhere online — not approximately, identically. “Ste. 4” and “Suite 4” are different strings, and so are “(252) 555-0142” and “252-555-0142.”
Tier-1 / Tier-2 directory
An informal ranking of listing sites by influence. Tier-1 means the ones search engines actually trust — Google, Apple Maps, Yelp, Facebook, the major aggregators. Tier-2 covers smaller niche and regional directories worth having but not worth paying much for.
Ready to fix your citation footprint? Start with a free Market Leak Check.
Prefer to talk it through first? Book a consultation.